Startups & scaleups
How Shayp doubled applications and structured hiring across five countries
A Belgian water-saving SaaS scaled 700% since 2017 and runs international hiring across BE, FR, ES, DE and NL through a single talent-attraction platform.
TL;DR
A Belgian water-saving SaaS scaled 700% since 2017 and runs international hiring across BE, FR, ES, DE and NL through a single talent-attraction platform.
Shayp is a Belgian SaaS company building water-leak detection technology for commercial buildings — a sustainability play with real operational savings on the customer side. Founded in 2017, the team has grown 700% since launch, operating across Belgium, France, Spain, Germany and the Netherlands.
Hiring across five European markets with a small HR function is a specific kind of constraint.
The Challenge
Three problems compounded:
- Unstructured recruitment process. Hiring decisions varied by hiring manager and by role. Without a defined process, time-to-hire stretched and consistency suffered.
- International candidates with the right language fluency. Each market had different language requirements. Sourcing from generic channels produced a high rate of mismatches.
- Slow response time loses talent. Strong candidates weighing multiple offers don’t wait — and Shayp was consistently falling behind faster employers.
The Solution
Shayp adopted Join’s talent-attraction software with multiposting across LinkedIn and Indeed and location-targeted ads per market. The structural shift came alongside the tooling: with applications consolidated into one view, response cycles tightened, and the recruiting process became defined enough to be repeatable.
The Results
- Application volume doubled — the broader channel mix produced visibly more candidates, with quality also reported as higher.
- Hiring cycle time reduced — across all five markets.
- Structured recruitment process established — what previously varied by recruiter is now a defined workflow.
The pattern Shayp shows: tooling and process change in lockstep. The right ATS doesn’t just save time — it surfaces the structural gaps in your recruiting practice and makes them addressable.
